SRINAKHARINWIROT UNIVERSITY
Faculty of Fine Arts
Arts and Cultural Management Innovation
First-Class Honors GPA: 3.71
graduated with a Bachelor's degree in Arts and Cultural Management Innovation from Srinakharinwirot University. Throughout my studies, I developed a strong foundation in creative thinking, cultural management, project planning, and strategic communication. The program encouraged me to explore how art, culture, and innovation can create meaningful experiences and connect with diverse audiences.
core competencies
creative strategy
transforming ideas into meaningful and engaging content. My experience ranges from developing creative concepts and campaign ideas to planning content strategies that align with brand identity and marketing objectives.
visual design & brand communication
create visual materials that support brand communication across both online and offline channels. My approach emphasizes clarity, consistency, and effective visual presentation while ensuring that each design serves its communication purpose.
video production & creative execution
I have experience producing digital content from pre-production to post-production, including concept planning, filming, and video editing. I enjoy creating short-form content that communicates ideas clearly while maintaining a strong visual identity.
Instagram :
WORK
Internship
This collection features selected work from my two-month internship at Siam Pic-Ganesha Theatre as a Graphic Designer. While graphic design was my main role, I also had the opportunity to work on a variety of creative and production-related projects, including concert teaser videos and behind-the-scenes production support.
These projects gave me the chance to explore different parts of the creative process and gain hands-on experience beyond graphic design.
Hint Teaser Video – VIOLETTE WAUTIER "SO VERY DRAMATIC LIVE IN THEATRE"
during my internship at Siam Pic-Ganesha Theatre, this project involved filming behind-the-scenes footage from the concert photoshoot and editing it into a short teaser video. The objective was to build anticipation and engage audiences by inviting them to guess the artist ahead of the official concert announcement.
Reference
THEATRE MAP — HOMRONG THE MUSICAL
Created a theatre map inspired by Homrong The Musical, bringing elements of its setting—traditional houses, rivers, and local life—into the layout of the theatre. The design was also inspired by previous theatre map projects to complement the production's visual identity.
First draft
FINAL
Complimentary Card Design — Homrong The Musical
Developed a complimentary card for the charity performance of Homrong The Musical, using the ranat ek as the main visual element. Lighting effects were applied to emphasize its form and create a refined, theatrical atmosphere.
Artwork for Social Media Public Relations
แรงบันดาลใจจากคนจริงในประวัติศาสตร์ สู่ตัวละครในโหมโรง เดอะมิวสิคัล
โหมโรง เดอะมิวสิคัล ได้รับแรงบันดาลใจจากภาพยนตร์เรื่อง “โหมโรง” ที่ถูกนำขึ้นฉายในปี พ.ศ. 2547 จากการกำกับภาพยนตร์ของ อิทธิสุนทร วิชัยลักษณ์
เรื่องราวเกี่ยวกับ “ระนาดเอก” ซึ่งได้สร้างขึ้นจากชีวประวัติ “หลวงประดิษฐไพเราะ" หรือ "ศร ศิลปบรรเลง” บรมครูของนักดนตรีไทยหลาย ๆ คน
“นายศร” ได้แรงบันดาลใจจาก “ศร ศิลปบรรเลง”
นายศร ศิลปบรรเลง ชื่นชอบและมีพรสวรรค์ในการเล่นดนตรีไทยได้ตั้งแต่อายุ ๕ ขวบ และยังคอยพัฒนาเรียนรู้อยู่เสมอ ด้วยฝีมือที่เก่งกาจ บวกพรสวรรค์ และมีชั้นเชิงการเล่นดนตรีที่ไม่เหมือนกับนักดนตรีคนอื่น ๆ เมื่อต้องดวลระนาด ก็ไม่เคยพ่ายแพ้สักครั้ง เลยทำให้ชื่อ “นายศร” เป็นที่โด่งดังไปทั่ว และได้รับรางวัลต่าง ๆ มากมายจนได้รับการยกย่องว่าเป็นบรมครูระนาดเอกที่ยอดเยี่ยมที่สุดของประเทศไทย
“ขุนอิน” ได้แรงบันดาลใจจาก “พระยาเสนาะดุริยางค์”
ยุคนั้นยังมีมือระนาดเอกที่เก่งกาจอีกคน มีพรสวรรค์ด้านดนตรีมาตั้งแต่เด็ก แม่นยำทุกเสียงโน้ต
มีความจำเป็นเลิศที่ไม่มีใครกล้าประชันฝีมือด้วยชื่อ “พระยาเสนาะดุริยางค์”
ตัวตนของ พระยาเสนาะดุริยางค์ ถูกเอามาปรับใช้ เป็นตัวละครสมมุติชื่อ “ขุนอิน”
และเมื่อคนที่ได้ชื่อว่า “เก่งกาจ” ทั้งสองได้มาประชันระนาด ศึกครั้งนี้โด่งดังกึกก้องกระหึ่มไปทั่วทั้งแผ่นดิน ผู้คนต่างอยากรู้ว่า ระหว่างระนาดพริ้วไหวกับระนาดดุดัน ใครจะเป็นผู้ชนะ ?
มาร่วมหาคำตอบได้ที่ ละครเวที “โหมโรง เดอะมิวสิคัล”
นายศร - อาร์ม กรกันต์
ขุนอิน - เบิ่ง ทวีศักดิ์
poster layout
Pattern design elements
Typography logo design &
symbolic lo go design
Developed two logo directions — Typographic and Symbolic — to reflect the exhibition’s identity and cultural concept. The typographic design combines distinctive Thai-inspired letterforms with a vertical composition inspired by Chinese writing, representing the fusion of Thai and Chinese cultures. The symbolic logo reinterprets elements from the main Key Visual into a distinctive and cohesive visual mark.
Developed a series of pattern elements by transforming the main Key Visual into seamless, repeatable designs. The patterns were inspired by woven fish ornaments, banana leaves, water waves, traditional house doors, clouds, and flowers, which were simplified and combined to create distinctive patterns that complemented the overall visual identity of the exhibition.
Designed staff uniforms for the thesis exhibition by incorporating the custom pattern elements and logo into the apparel layout. The elements were arranged to create a lively, dynamic, and cohesive look while maintaining the overall visual identity of the exhibition.
Staff Uniform Design
A documentary-style video created in collaboration with the Exhibition Team. While the team directed and filmed the process of traditional Thai dessert making, I was responsible for editing, music selection, pacing, and establishing the overall mood and tone to shape the final visual story.
Thai dessert documentary
เรียบเรียงบทความโดย
นางสาวพิมพ์ลภัส แก่นจันทร์ดี
Thesis
Designed the visual elements for my thesis exhibition, covering logo and pattern design developed from the main key visual, poster layouts, and the application of these elements to apparel and decorative elements throughout the exhibition.
Arts and Cultural Management Innovation Thesis
Instagram :
THESIS
Arts and Cultural Management Innovation Thesis
This collection showcases a selection of my video content projects, including short-form videos created throughout my academic journey, internship, and professional career.
A collection of selected projects created throughout my university studies, developed through assignments across various courses in my program. The works range from board game design to apparel inspired by the identity of my faculty—projects that reflect my creativity, exploration, and the experiences I am proud to have created during my time as a student.
Selected Works — Academic Projects
Board Game Design — “เศรษฐีศัตรูพ่าย”
A board game design inspired by field research in the Pom Prap Sattru Phai community. I transformed local cultural assets, landmarks, and stories from the area into a localized version of the classic Monopoly-style game, creating “เศรษฐีศัตรูพ่าย”—a playful way to explore and experience the identity of the neighborhood through gameplay.
FOFA SWU POLO SHRIT
Designed a polo shirt for the Faculty of Fine Arts with support from the faculty. The design incorporates the faculty logo, official colors, and distinctive graphic lines inspired by Srinakharinwirot University’s visual identity. The final design was produced and commercially sold, generating actual revenue for my team and me.
EXPERIENCE
professional journey
SiamPicganesh Theatre
Graphic Designer & Production Support (Internship)
Jan 2025 - Mar 2025
Benz Rajchakru
Mercedes-Benz Authorized Agent
A collection of video content created during my time at Benz Rajchakru, a Mercedes-Benz authorized agent. As a Content Creator & Creative Executive, I handled the creative process from concept development and scripting to video production, editing, and defining the overall mood and tone of each piece.
Throughout my one-year experience, I gained valuable experience beyond content creation, including event planning and execution, customer engagement, and vehicle delivery experiences. This role allowed me to develop a broader understanding of how creative ideas can be translated into meaningful brand and customer experiences.
June 2025 - now ( 1 year experience )
Marketing Department :
Content Creator & Creative Executive
A collection of video content created during my time at Benz Rajchakru, a Mercedes-Benz authorized agent. As a Content Creator & Creative Executive, I handled the creative process from concept development and scripting to video production, editing, and defining the overall mood and tone of each piece.
Throughout my one-year experience, I gained valuable experience beyond content creation, including event planning and execution, customer engagement, and vehicle delivery experiences. This role allowed me to develop a broader understanding of how creative ideas can be translated into meaningful brand and customer experiences.
GET IN TOUCH
I’m always open to new ideas, creative opportunities, and collaborations.
Feel free to reach out and let’s make something happen.
phone : 094 684 4019
chumpol.pitwimon@gmail.com